This place has a wide variety of unusual, hard to find tropical fish, and really top quality fishkeeping equipment. These features make this a great place to go if you're an experienced aquarist and have or want to set up a nice tank. However, they make it a poor choice for beginners--I went there to set up my first fish tank and felt the staff tried to sell me a Cadillac when all I needed was a Honda. The staff are very knowledgeable about fish, but not very patient with dumb beginners' questions. If you know what you're doing or just appreciate top-notch gear for your hobby, this is probably a great store for you. If you're starting out keeping fish, go somewhere else.
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