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Damage Control - Review by citysearch c | Casa De Amigos Mobile Park

Casa De Amigos Mobile Park

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Damage Control 4/27/2009

A little PR/damage control advice: This is a site that is intended to review services of businesses. Like it or not, opinions will be posted that not everyone agrees with. This site is viewed by prospective buyers to our mobile home park. We'd all like to get the most money for our properties when it comes time to sell. What are they going to think when they read these things? They don't know park management, and they have to read through a lot of emotional garbage to get at the truth. The truth being that there are some very satisfied residents, some very unsatisfied residents, and a whole mess of them in between. My advice to Park Management is this: #1: Stop posting comments and rebuttals to anything posted on these business review sites. The tenants aren't the professionals here. You are. You should have the business sense to distance yourself from the rantings of dissatisfied customers. Prospective buyers are going to see your rebuttals as bickering. #2: Encourage your supporters to stop posting comments and rebuttals to anything posted on these business review sites. They mean well, but they're too emotionally involved and instead of appearing to be bearers of common sense and all that's right with the world, they come off as crazy fanatics, and they're going to scare off would-be buyers. #3: Stop distributing park notices that get too personal. People who aren't in support of your business practices are posting your notices for prospective buyers to view. Your intention of these letters is to encourage your residents to have more compassion for your position, but an outsider will see them as rantings from a crazy woman. You're hurting your own business and the selling price of your supporters' homes. Pros: Everyone in the Park Wants a Better Quality of Life Cons: There Are Clearly Two Camps Concerning Park Management more
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