I searched dozens of stores in search of my engagement ring for my fiance and was lucky to find Joseph and Whitefire here in Austin. I had a little education on the subject of buying diamonds but was re-educated and well informed by Joseph. No other Jeweler I talked to actually took the time to show me how to look for inclusions using a magnification tool as Joseph did. I was 100% satisfied and comfortable knowing that the diamond I bought was the clarity and color I paid for. Joseph's expertise and personable customer service was above and beyond the norm.
Pros: Customer service, quality of jewelry, price
Cons: none
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