Reservations are a must. We hadn't done our homework and just walked in at 5:30 pm on a Saturday and had incredible luck to get seated. 15 minutes later the place filled completely.
The ambiance and the food are phenomenal, but save it for a very special occasion. $50/person is the absolute minimum that you will spend. Omikase is a good option if you are choice averse, otherwise you'll get a much better deal if you actively manage your order and pry the waiters for information. The waiters are very polite and professional, although some (new trainees?) not very knowledgeable about the food. For example, the specials spiel was well practised, but this one guy couldn't tell the white fish sushi from red snapper.
Otherwise the attention to detail is impeccable, and the sushi was probably the best I ever tried. Needle fish, giant clam and kinmedai highly recommended.
more