Some people will only eat ice cream, but there are lots of people--remember "Sex and the City"--who want the sensation of ice cream without all the calories. So what if the flavor of this soft serve frozen dessert dissipates quickly--at least you get the sensation of licking something that reminds you of chocolate ice cream. The company has recently been battling with city officials about its calorie claims; there's recently been a settlement. See http://www.tastidlite.com/pages/heres_the_real_scoop.pdf
more