Deft Research, headquartered in Minneanapolis, Minnesota, is one of the leading resources for reliable health insurance insights. Deft Research started in 2005 with the goal of better understanding the shopping habits and motivations of seniors purchasing health insurance coverage through the newly created Medicare Part D program. They have since expanded their reach to include all U.S. health insurance products and markets. In addition to our strong market research credentials, their leadership team has decades of hands-on industry experience in product management, marketing and actuarial services.