I think it's worth it. The friendly staff were great about directing people and being quick. (There is a no-wait stand where you can get your ice cream without the song and dance.) The wait for the normal line was about 20 min but it was bearable because we needed time to decide what to order. Both times I've been there, they played great tunes while you wait. Sometimes they burst into song. As for the ice cream, they have so many options, it's really hard to decide. Just pick something with a bunch of add-ins and come back next time for a different combination. I had sweet cream and raspberries one time and rocky road another time. I really like that it's in the middle of Times Square, near Port Authority and the subways. It's easily accessible and open in the middle of the night!
Pros: delicious, unique, location
Cons: way too many calories, no place to sit, expensive
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