I think J.P. Licks is highly quality. They've got a great selection of classic and wacky flavors, plenty of toppings and generous serving sizes. The employees are friendly and helpful and the store is open until midnight so there's practically no excuse not to make it down there. Furthermore, they make splendid ice cream cakes. The prices are certainly higher than you'd pay at the grocery store, but the portions are big enough that it doesn't seem so bad.
more