I just came back from an event of photographhy in Apple store SOHO. There are always a lot of event including art/design, music (actually Doves just held a small unplugged concert 2 weeks ago), speech, conference....etc. Of course, you can always witness the latest Apple products there but my advice is: play the new gadgets to your heart's content in the store and purchase them online! p.s. Taking pictures in the store is allowed.
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