Make Wedding Day your only stop fellas... I went looking for an engagement ring last month and made multiple stops at Helzberg, Kay, Shane Co and Jared. Each of these stores had a gimmicky ""cut"" that was supposed to be far superior to any other brand. I was getting sick of the process really quickly until i discovered wedding day on a lunch break in Eden Prairie. I was immediately greeted by Brock, the store's manager. He went way out of his way for my purchase and spent countless hours over multiple days helping me find the right diamond and setting. Wedding day has a ""buy with your eyes"" concept. Brock set many stones out in front of me and hid all of the price tags. I was able to pick out the perfect diamond and best looking diamond without knowing a price. Once he flipped over the price tags, the diamond I selected was 2K less than the others. Great service, great financing options, BEST section, go to wedding day. A+
more