Stay far away from this dealership! Norm Reeve's Honda needs to rethink some of their business practices. Although we had a great experience with our salesperson, working with the finance department was a whole different story. The misrepresentation and manipulation is abominable! Be wary of the slick representations the finance manager makes on the great savings you will receive on your car insurance premium by purchasing their car alarm. We bought a 2012 Honda Civic, which comes standard with a passive anti-theft device - the Immobilizer Theft-Deterrent System. It is an ignition defeat, which already qualifies the car for the anti-theft device discount offered by insurance companies. You will receive $0 savings as a result of purchasing the car alarm, contrary to the 8% - 16% savings the finance manager promotes. The misrepresentation is further compounded by the fact that the finance department promotes anti-theft discounts as a percent savings of your total auto insurance premium, when in actuality anti-theft discounts are only a percent savings of the COMPREHENSIVE portion of your premium. HUGE difference!!! \r
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Secondly, the finance manager will try to sell you on the great value of the gap insurance plan they offer at $750 (for 2012 Honda Civic - may be different for other models.) Gap insurance is sold by a number of automobile insurance companies. For example, we found gap insurance for $16/yr as part of our premium through Mercury Insurance on the new Civic we purchased. Realistically, gap insurance will be needed for no more than 3 years on our car. So, we will be paying about $48 instead of being gouged $750. SEVEN HUNDRED FIFTY DOLLARS!!! Ridiculous. \r
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There is a way to sell your products and still make a profit, without making misrepresentations and gouging the customer. You end up losing more money in the long run. Word of mouth is the most powerful advertisement for businesses, and you have just lost ours. Due to the experience we had with the finance department, we will not do business again with Norm Reeve's Honda and we will not be recommending this business to family or friends.
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