I love this place for many reasons, but I will just talk about a couple:
They make you feel like family when you are there. Everyone knows their stuff and I felt like I found a ""hidden San Diego gem"" when I found this store. (no pun intended)
I like rubies. I have been wearing them my whole life. Little did I know, there is a big price difference between ""lab created"" rubies and genuine rubies. I have been wearing fake rubies my whole life and I did not know it.
Real rubies are a little cloudy. They don't look like perfect glass. The salespeople at Bert Levi can tell you how much your stone is worth and whether or not it was lab-created. If you go in this place and ask a lot of questions-- you will get a valuable education.
I love learning how to be a better consumer. I like a jeweler who explains everything to me and shows me that a perfect ruby is commonplace and good rubies are an investment. I like to be talked to respectfully.
If you use Bert Levi-- ask a lot of questions! You will learn a great deal-- just as I have!
more