I have been a loyal customer for years. In the past if I brought a coupon and it was expired, the price would be honored because I was a AAA member and long time customer. Last week I brought in a coupon that just expired, and was charged $29.96 as a result. I got an email the next day with a coupon for a $19.95 oil change. $10 may not seem like a lot, but it shows how little my loyalty is valued.
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