I am flabbergasted by the mixed reviews here. Obviously some people had horrible associates who helped them, but my friend who is also a bride, and I went and had an awesome experience. The dresses are beautiful, the selection is great, and our associate Joan was extremely friendly and HELPFUL. I feel depending on your personality the associates at Bride Beautiful may come off as pushy. But I prefer people who give me their opinions and Joan certainly did with experience and knowledge to back it up. She figured out what style I would like and brought me more, I was able to try on as many as I liked and have as many in the dressing room as I liked (if there were too many she must have removed them on her own to follow policy, but only the ones I didn't like). My friend and I were able to share a dressing room, so I don't know why the other reviews say others weren't allowed in the dressing room. All in all I LOVED Joan, so I can only conclude that your experience must depend on who your associate is.
Pros: an amazing experience if you have the right person
Cons: apparently an awful experience with the wrong person
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