I just got engaged over the weekend and am 100% thrilled about the ring my fiance and I chose through Whitefire. The best thing about Whitefire is being able to customize your ring to fit your budget and preferences. When you go through one of the big chain retailers, you get the very lowest quality diamond at a marked up price and you'll have to deal with high pressure sales. This is not the case at Whitefire. You get a personal appointment where you do not have to compete with other customers in the store to have your questions answered. Joseph, the owner is one of the nicest people I've ever met. He is courteous, professional, and will never try to pressure you into buying something outside of your budget. He even helped us set up our insurance! If you're not shopping at Whitefire, chances are you're getting ripped off!!
Pros: Personal Attention, No Pressure Sales
more