I have been going to ROCA for almost two years. The end product (my hair color, cut, & style) is better than most I've had in previous years with other stylists. I love my stylist and most of the staff, however, I find it interesting that the owners (who appear throughout my session talking to other stylists and whatnot) come off as very catty and full of themselves. This is confirmed by the responses to the posters that are put on here and the constant reminder that they were voted "Best Highlights by CitySearch". I mean, what does that really mean, anyway? The bottom line is that they do a "good to slightly better than most" job here and you probably pay a little too much for what you could basically get elsewhere for about 30% less. I adore my stylist, though, and will continue to come here...until I get a nasty reply from the owners, I guess ;)
Pros: End product of color/cut
Cons: Owners
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