We hear the phrase ""custom sofa"" and automatically think expensive...not the case here. After checking out the website (which is confusing as heck), my wife and I went into the Santa Monica store, where the experience was much easier. We walked in thinking we wanted one style sofa and fabric, and left purchasing something completely different. The process of picking out the fabric and the extras was simple, once the sales associate laid everything out for us. The price wound up being comparable to, if not less expensive than what we'd typical pay for a sofa at Z Gallerie or Pottery Barn. The only problem (if you'd consider this a problem)...there are so many fabric choices to choose from that it can become overwhelming - at one point, my eyes began to glaze over. Overall, my wife and I are extremely pleased by the product (which is yet to be delivered) and by the sales people, who know their product. My wife wants to return when its time to redecorate the livingroom.
Pros: In store process is easy
Cons: can be overwhelming
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