This is an example of a concept that launched on publicity, not reality. Too bad their publicist budget was higher than their food-making related budget. I've seen this shop raved about on Oprah and entertainment TV shows. They've had celebs photographed by the paparazzi buying cupcakes. The stories always brag about their use of ingredients such as real vanilla, imported chocolate, etc. Which in truth are used by most decent bakeries. I stopped while shopping in Beverly Hills and was totally diappointed. The cupcakes are very homely and old-fashioned. The recipes must have come from the Fanny Farmer or Betty Crocker cookbooks. The cupcakes taste exactly like the ones my mom baked for school bake sales! They're nothing special. Plus, they were dry, either stale or overbaked. For $3.25 per cupcake, they should be much better than that. I was expecting a pastry-chef quality product. For the price of one cupcake, you can bake an entire batch of your own at home, and they will be just as good, or better, than what the Sprinkles people came up with. Cupcake hype!
Pros: Just like the ones mom made
Cons: Just like the ones mom made, but dry and overpriced
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