I have been a customer with 10/10 Optics for the past few years. I have consistently found the store atmosphere to be warm and inviting. The sales associates are a pleasure to deal with, they always take the time (no matter how long it takes me) to assist me in picking out the proper eyewear to match both my personality and appearance. They don't push me to make a quick decision and I have always found there to be an ample selection to choose from.
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