I've been playing the guitar for more than 20 years and one of my bones of contention is the fact that good luthiers are hard to find. If you take your guitar to a large dealer you never know who will be working on it as they only read the repair ticket and act accordingly. You rarely get to speak with the luthier one on one. Not to mention that I've had some bad work performed on some of my very expensive guitars.
Pros: Great one on one service, great value and excellent workmanship.
Cons: Parking could be a problem on the weekends. Takes a little effort.
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