Anthony defines himself as an “outrageous and relentless sales professional.” It is with this outrageous and relentless mentality that he constructed a fail-proof sales model encompassing specific skill sets and concepts that would be the basis for sales training for his brokers, salespeople and the sales staffs of his clients. These concepts and motivational themes of past and present inspired him to write “The Sales Assassin” and become a sales motivational speaker and sales coach to salespeople in all industries. Anthony Caliendo lives, works and plays in South Florida with his wife Lynette and their children Shawyn, Steven, Kristen, Anthony, Jr., Giovanni, Gianna Bella, Isabella and Luciano.