RLCD technology is reflective. Instead of shining light from behind the display, RLCDs reflect light from the environment. The brighter your surroundings, the more visible the screen becomes - all without drawing additional power. For digital signage, RLCD technology offers a major advantage: sunlight visibility without the power struggle. For computer monitors, the benefits are just as clear: RLCD displays are easier on the eyes, especially for people sensitive to harsh brightness or backlight flickering. Plus, they deliver full color and smooth video playback which sets them apart from other reflective display technologies on the market.