Saltbox? Think less sea salt, more architecture. A home design for practicality looks good and works better. Our Approach: 1 - Know yourself, know your client, know your audience. 2 - Strategy, not technology. The best medium is the one that works. Start with a plan, not a technology. 2 - Incremental improvement. Start simple. The beauty of media like web, automation and social media is that they're flexible. Start slow. Maybe an email? Measure. Adjust. See what works and do more of it