Profile began in 2011 when Sanford Health CEO Kelby Krabbenhoft challenged the organization to create a weight loss program rooted in science and research. Profile's first Clinic and Scientific Advisory Board came together to assemble all the pieces of a comprehensive program designed to set in the industry standard for how nutrition, activity and lifestyle coaching is delivered. Less than a year later, Profile opened its first retail location. Today, our results-oriented approach continues to fuel our growth.