We've been going to Prima since we moved into the neighborhood in June and have enjoyed it every time. The food is reliable and full of flavor and the atmosphere is as comfortable sitting up front chatting with a bartender as it is in a cozy booth in back. They have a wine club that allows you to accumulate points, redemeemable for dinners or gift cert.s around the area. We've had great service every time, too.
Pros: Good food, cozy atmosphere, fun staff, great wine list
Cons: Not the easiest to get to, limited menu if not into Italian
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