HomesIn is a community of websites designed to bring community marketing together with real estate. As an online, community marketing system. HomesIn helps to connect buyers and sellers with a real estate agent that knows the ins and outs of their community. With one exclusive agent or team per town, HomesIn strives to make the experience of home buying and selling community oriented. Building a presence across social media requires creating and sharing interesting, relevant content with your target audience, content that is generated specifically with them in mind. As in the real world this could mean having different strategies for different types of buyers.