Ellison on Broad is Greenville's pioneering apartment destination that places residents at the forefront of Greenville's burgeoning downtown scene. Our talented team of architects, developers, and designers set out to build a community that was purposeful and effortlessly engrained with its surroundings, and as empowering as the land it was built on. The ground beneath Ellison on Broad once upon a time housed the original structures that powered the streetlights and streetcars back when Greenville was first coming to life.