As your heavy equipment dealer, we're committed to delivering fast results to meet all of your construction, agriculture, material handling, parts and service needs. Serving Lubbock TX and surrounding areas. ASCO is a family-owned company that has operated under the core values of Honor God, Develop People, Pursue Excellence, and Grow Profitably since 1960. ASCO represents CASE Construction, CASE IH, Hitachi, Bobcat, Caterpillar lift truck line, Crown, Genie, JCB, JLG, Mitsubishi, and several other lines of well-known and respected equipment. With 27 convenient locations all over Texas, Oklahoma, and New Mexico, we are the company customers rely on for their heavy equipment needs. At ASCO we know what’s on the line for our customers