Dr. Crystal Porter founded Mane Insights, LLC to scientifically research the specific needs of curly ethnic hair. For over 19 years, she has been providing knowledge about hair to individuals, professionals and industry leaders. Dr. Crystal spent the majority of her career at L’Oréal, USA. There she managed the Physics Laboratory and Consumer Insights teams, studying the biophysical characteristics of hair and pigmented skin within different ethnic groups. This allowed her and her researchers to understand behaviors that are related to consumers’ experiences. After studying hair of people from all over the world, she learned that there was very limited information on the hair of people of African origin. Dr. Crystal feels the state of Black women’s hair is at an all-time low as a result of a myriad of misinformation held by seemingly well-qualified, trusted experts. Incensed by the status quo, Dr. Crystal left L’Oréal, USA armed with a more than a decade of expertise. Her aspirations of debunking hair myths and miseducation reached further than corporate confines.